UK Power Networks
Powering the Olympics.
Celebrating the contribution made to the greatest show on earth; building profile, pride and kudos.
The challenge
Moving power underground at the 2012 Olympic Park was one of the biggest tunnelling projects in Europe. 350 people worked round the clock with four 40-tonne tunnel boring machines to create two 6km tunnels in 424 days, then installed 200km of cable — enough to stretch from London to Nottingham. Only then could the pylons come down and the Olympic Park be built.
Our approach
This story was too good to miss. We used it to reach employees and stakeholders and excite them about what UK Power Networks could achieve, over a year and a half.
What we produced
Animations, responsive storytelling modules that third-party websites — including the BBC — could embed, competitions and films.
What changed
Internal surveys showed employee engagement scores rose significantly — so significantly that the project won a DBA Award.
“The way Bounce told this amazing story has created a buzz inside and outside of the business.”
Basil Scarsella, CEO, UK Power Networks
