TfL Advocacy
Capturing the hearts and minds of politicians and the public, to build and maintain support for investment in TfL’s vital ongoing upgrade effort.
The challenge
Transforming the whole of the Underground while continuing to carry five million passengers a day is like open-heart surgery on an athlete while they run a marathon. The upgrade ran for ten years, and support for the investment had to hold even when progress wasn’t visible.
Our approach
A programme of communications that kept politicians and stakeholders informed and on side throughout the ten-year process — even when progress was not obvious.
Passenger communications
Passengers needed to know too. A London-wide hoardings and graphics campaign for Tube Lines told people about the upgrade works — getting some important points across while entertaining them.
