GSK

Developing a common narrative for the global manufacturing division to help integrate newly-acquired companies and increase efficiencies.

Providing a clear line of sight between employees and the big picture.

The challenge

GSK’s global manufacturing division was bringing newly-acquired companies into the business and looking to increase efficiencies. Employees needed a shared understanding of where the division was going and how their work fitted in.

Our approach

We developed a common narrative for the division and built a global employee engagement strategy around it, rolled out internationally.

What we produced

Digital and collateral elements to carry the narrative to employees across the division.