Virgin Atlantic
We worked with Virgin Atlantic employees to develop a set of values that everyone throughout the organisation could get behind and believe in.
This animation kicked off an organisation-wide drive to put the customer at the heart of everything they do and inspire employees to perform at their best.
The challenge
Virgin Atlantic set out to become the best customer service airline in the world. That meant putting customer service at the heart of the business, throughout the business — not only on board, but in every team behind the flight.
Our approach
A service culture only feels authentic if people believe in it. So rather than hand values down, we developed them with employees, and encouraged every team to apply its own flavour to them.
What we produced
Vision and values; the launch animation; employee engagement campaigns and collateral.
What the work provides
A shared set of values the whole organisation could get behind, and a campaign that turned them into the way people work with customers.
