Museum of London
Getting London excited and involved in a year of ideas, debate and inspiration around the future of the world’s fast-growing cities.
City Now City Future at the Museum of London. Take a look at #LondonView, our London-wide digital scrapbook.
The challenge
City Now City Future was a year-long season asking what the future holds for the world’s fast-growing cities. To work, it had to reach well beyond the museum’s usual visitors and get Londoners taking part in the debate.
Our approach
We branded the season and took it everywhere Londoners are: an online and offline advertising campaign across the Tube and billboards, social channels and a dedicated website. We also worked on the exhibition itself.
What we produced
The brand; Tube, billboard and online advertising; social channels; the dedicated website and #LondonView; books; work on the exhibition; all promotion; merchandise.
