The Mayor's Office
London Needs You Alive is a campaign that encourages young people to place a higher value on their life than on carrying a knife.
London Needs You Alive was launched in November 2020. At its heart, this campaign is about self-worth, placing a higher value on their life and being part of society.
Our approach
We developed the next stage of the campaign — to bring the ethos of LNYA directly into schools, colleges, youth groups and faith groups.
What we produced
Working with some of London’s most extraordinary people, often whose lives have been directly affected by knife crime, we created a toolkit containing a wide range of resources, from lesson plans and useful contacts, to ideas for activities and competitions. Each one has been designed to help people talk to young people about knife crime, and help them feel supported and empowered to make different decisions.
What changed
Across the whole of London, more than 100,000 young people engaged. It was also the beginning of a long relationship with the Mayor’s Office and the Violence Reduction Unit, which led to our next project together: SIM.
