Logica

Logica was a technology business that connected people, businesses and ideas by providing the best digital communications globally. From retail sites and gaming to travelling by train, Logica makes the connectivity work.

They needed a clear employee value proposition that would capture the essence of what it’s like to work inside a business that spans a diverse set of markets.

Using our interactive studio on Miro and tools like Sli.do, we were able to create conversation tools with employees, allowing us to tap into the DNA of Logica.

We also undertook competitor research with clients to identify the brands who are recruiting the talent they want and need.

What we discovered was a simple human truth: a sense of freedom, autonomy, and trust.