Journey Alerts
The easiest public transport assistant there is to use.
Journey Alerts gets people where they are going — whoever they are, whatever their ability, even without a data connection.
The challenge
Public transport apps assume a lot: a good phone, a data signal, and confidence with maps and menus. Journey Alerts set out to work for everyone — able-bodied, disabled, senior, vulnerable, or simply not great with technology. And it had to talk convincingly to three very different audiences at once: the people who use it, the transport operators who partner with it, and the investors who would fund it.
Our approach
One idea ran through everything: easy to use. It shaped the technology and the user experience as much as the identity. Instructions arrive as simple, precise messages on the phone people already have — no app to download, no map to read — with re-routing when things go wrong.
We built the brand around that promise: the characters, the tone of voice and the way every screen and message is written, so the same idea is recognisable whether you meet it in a message, on the website or in an investor deck.
What we produced
Brand strategy and identity, tone of voice, the user-experience approach, the website, and the investor presentations.
What the work provides
A brand that has helped raise significant funding and carried the business from its UK launch to a European roll-out — Paris with SNCF Transilien in 2026 — with more than a million users and millions of journeys every month.
