London Gatwick

Selling shopping to flyers — and non-flyers — at Gatwick Airport.

The challenge

Gatwick wanted people to spend longer in its shopping and duty-free areas, and to think of them not only when they were travelling.

Our approach

A brand and a year-long advertising campaign across radio, magazines, outdoor and online, selling shopping at Gatwick to flyers and non-flyers alike.

What changed

A highly effective campaign that drove people to shop at Gatwick.